Latest News

PRODUCT RELEASE

Adverto Job Aggregation & Distribution Officially Launches

Advertorians proudly announce the official launch of Adverto Job Aggregation & Distribution, a solution expertly crafted to give employers unparalleled control over the visibility of their open positions, and insight into the performance of each channel of distribution. 

ANNOUNCEMENT

Adverto Expands Web Testing with Comprehensive Device and Browser Coverage

Adverto enhances its web testing capabilities by leveraging more than 3,000 real devices and browsers, including visual testing with Percy, accessibility compliance, and comprehensive test management and observability for superior performance and reliability.

ANNOUNCEMENT

Adverto Unveils "Adverto Care" to Empower and Uplift Job Seekers

Adverto introduces "Adverto Care," a not-for-profit initiative dedicated to supporting job seekers. With services like resume building, interview preparation, job search assistance, career counseling, and fair wage advocacy, Adverto Care is committed to making a meaningful impact on the community.

ANNOUNCEMENT

Adverto Boosts Security with Advanced Web Application Firewall and Monitoring

Adverto enhances its security practices with comprehensive protection through ongoing log monitoring and an advanced Web Application Firewall (WAF), defending against SQL injection and DDoS attacks. This ensures robust security for our clients' career sites.

PRODUCT RELEASE

Adverto Develops Advanced Issue Reporting Software

Advertorians created a software application which enables recruiters and hiring managers to analyze their career site jobs, and easily report any issues with jobs posted on their ATS.

The streamlined issue resolution process includes bot validation and auto-correction, and human debugging if unresolved.

PRODUCT RELEASE

Adverto's SEO Rank Tracker Launches in Beta

As part of the ongoing search engine optimization efforts, Advertorians created a dashboard to track the organic search rank of the AdvertoCES.

Adverto's Enterprise Clients are now able to track key search terms, and benchmark their performance against 3 direct competitors.

LIFE AT ADVERTO

Happy Holidays From Our Adverto Family To Yours!

As the holiday season unfolds, all of us at Adverto want to take a moment to express our deepest gratitude to our clients and partners for inspiring us to pursue our goals and reach new heights.

Wishing you a season filled with joy, warmth, and memorable moments with your loved ones. Happy Holidays!

ANNOUNCEMENT

Adverto Rolls Out Nationwide Recruitment Drive for Nursing Talent

Advertorians launched a nationwide media campaign aimed to attract healthcare professionals featuring a streamlined application process.

Central to the campaign is the pilot of Adverto's latest app-inspired landing page design which aims to improve the candidate experience.

LIFE AT ADVERTO

Spooktacular Showcase: The Halloween Costume Parade

Advertorians launched a Halloween social campaign to feature team members dressed in their most creative costumes. It's not just about the spooky season; it's a glimpse into the vibrant, playful culture that thrives within.

Dive into our photo gallery and meet the people who make every day a treat!

PRODUCT RELEASE

Adverto Produces Advanced Cookie Consent Software

In anticipation for new legislation surrounding cookie consent, Adverto developed an application which fully disables applications which require cookie consent, hence taking a step further from what the industry is using.  

PRODUCT RELEASE

Adverto Launches Its 4th Generation of Mobile Job Search Experience!

Advertorians have successfully launched our new AI-based and mobile-optimized job search experience.

Besides having the latest software upgrades the Adverto Mobile Job Search V4 gets an A Grade on performance, strongest SEO, and highest engagement rate.

Contact us for a demo!

ANNOUNCEMENT

Adverto Officially Launches CareerSite.blog

Advertorians officially launched CareerSite.blog, a blog specifically tailored to employers who are looking to build and optimize their career site.

The blog will provide best practices, publish industry insights, share how-to guides, and conduct career site audits.  

LIFE AT ADVERTO

Adverto Celebrates Its 10-Year Anniversary (Jul 4, 2013 - Jul 4, 2023)!!

🌟 For our 10th anniversary, we're celebrating a decade of innovation, growth, and achievements!

We owe our success to the unwavering support of our wonderful clients, partners, and most importantly past and present Advertorians! 

Thank you all for being a part of our journey! 🙏 

LIFE AT ADVERTO

Adverto Celebrates Pride Month With Splash Of Colors

Throughout the month of June, Adverto will be branded on social media with a splash of color to support the LGBTQ+ community and celebrate diversity and inclusivity among the millions of talent who seek career opportunities on our clients' career sites powered by Adverto. 

PRODUCT RELEASE

Adverto Pilots SEO Dashboard To Capture Ranking, Trends, & Backlinks.

Advertorians built a dashboard aimed to capture key  Organic SEO metrics aimed to provide an executive overview of a career site's SEO performance.

The dashboard extracts, analyzes, and merges data from various applications including search traffic, keyword rankings, and backlinks.

PRODUCT RELEASE

Advertorians Successfully Launch the Adverto Native Applications Solution V3.1

Building up on the success of the Adverto Native Application Solution, the Adverto UX and Tech Team  successfully launched a new  version of the software.

Version 3.1 comes with a dynamic monitoring system , a brand new dashboard interface, and detailed log. 

LIFE AT ADVERTO

Join the Advertorians At One of 6 Cycling Events in Eastern Canada.

The Advertorians are getting ready for a thrilling cycling season with 6 scheduled outings in Quebec, Ontario, and the Maritimes.

If you're a cycling avid, join us in one of our epic weekend outings.

PRODUCT RELEASE

Adverto Pilots A Top Talent Attraction Solution with SMS Notifications

Adverto's TopTalent Notification System enables Recruiters and HMs to efficiently engage with Top Talent by capitalizing on their engagement level and response time. 

The software is being tested alongside a LinkedIn Outreach Initiative to reach and engage select talent.

LIFE AT ADVERTO

Happy St. Valentine's Day To Our Clients & Team Members!

Our clients and team members are the heart of our agency. Wishing you a wonderful Valentine's Day!

PRODUCT RELEASE

Adverto Launches The Systems Downtime Solution

In an effort to reduce the impact of software and systems downtime, Adverto launched an application which activates during systems downtime and consists of a series of seeker notifications, interception of job applications, and initiation of alternative workflows. 

RESEARCH & DEVELOPMENT

Adverto Continues Expanding Its Agnostic Tech Ecosystem

Adverto's deep roots within the HR Tech EcoSystem keeps expanding with a multitude of new integrations with Applicant Tracking Systems (ATS), AI providers, programmatic agencies, chatbots, CRM, Job Boards, and many other tech providers.

LIFE AT ADVERTO

Happy Holidays from the Advertorians!

Advertorians collaborated with Mrs Claus for this year's holiday celebrations!

Check out our LinkedIn profile page and share your own holiday cheers!

ANNOUNCEMENT

Happy Halloween from the Advertorians!

Advertorians pursued the annual Halloween Branding and featured on Adverto's career site our wonderful copywriter, Michelle.

We salute her efforts to look scary in her witch costume, however, we'll let you judge for yourselves as to how spooky she really is!

Happy Halloween! 

ANNOUNCEMENT

Adverto Launches Job Board in Lebanon

Advertorians proudly launched 10452jobs.com, a job  board which aims to help Lebanese employers promote their local career opportunities, and combat the growing exodus of talent following the collapse of the economy. 

PRODUCT RELEASE

Adverto Produces Multi-Channel Social Media Campaign!

Armed with a core objective of reaching and engaging with a wider seeker audience, Advertorians conceptualized and executed a recruitment campaign which ran simultaneously on several social media channels. Based on the measured ROI, the solution will be launched in Q1, 2023.

PRODUCT RELEASE

Adverto JAM Launches in Beta!

Advertorians launched the Job Application Monitoring Solution to efficiently track applicants throughout their journey on Adverto's Career Sites. Adverto's JAM Solution aims to enhance our clients' reach campaigns while tracking in real-time data propagation.

PRODUCT RELEASE

Adverto Introduces Seeker Bios To Help Promote Top Talent.

Adverto launches the Adverto Seeker Bio (ASB), an interactive resume builder aimed to help top talent properly communicate their aptitudes and promote their soft skills.

PRODUCT RELEASE

Adverto Launches Job Analytics Dashboard.

Advertorians are testing a new application which tracks the performance of job postings over time. The Adverto Jobs Analytics (AJA) Solution will be implemented on 50,000 jobs spread across several industries including Retail, Hospitality, Healthcare, and Manufacturing.

PRODUCT RELEASE

Adverto Publishes Resume Parser Application

Adverto's Resume Parser Application enables job seekers and employers to assess how resumes are parsed by applicant tracking systems. Employers will be able to use the tool when manually importing candidate data whereas job seekers can use when creating their resume.

LIFE AT ADVERTO

Happy Valentine's Day !

Happy Valentine's Day to our clients, our team members, our partners, and all job seekers who use our career site solutions! We appreciate you all, and thank you for igniting our passion!

PRODUCT RELEASE

Adverto Launches Streamlined Job Application Process with Auto-Interview

In an effort to help address the talent shortage amid the pandemic and streamline the recruitment process, Adverto built a fully integrated solution which enables job seekers to submit an application and self-select an interview with recruiters all under 5 minutes.

LIFE AT ADVERTO

Happy Lunar New Year 2022!

Advertorians wish you a Happy Lunar New Year 2022! May the year of the tiger bring peace, joy, and comfort to you and your family. Gong Hei Fat Choy!

PRODUCT RELEASE

Adverto's Job Interest Visualizer Officially launched

Six months after its launch in Beta, Adverto's Job Interest Visualizer is now available to all US and Canadian clients. The solution helps analyze and optimize job seeker channels in an effort to increase the quality of applicants and reduce advertising costs,

LIFE AT ADVERTO

Happy Holidays from the Advertorians!

During the holiday season, our thoughts turn to those who've helped us pursue our mission of connecting job seekers and employers. It's in this spirit that we thank you for your continued support, and send you and your loved ones our best wishes this holiday season.

ANNOUNCEMENT

Adverto On Its Way To 1,000,000 Jobs For Veterans!

Adverto pursues its Veteran Hiring Pledge and reaches 822,963 open civilian jobs with veteran-friendly employers. Originally launched on Nov 11th, 2019, Adverto’s Veteran-Hiring.com solution grew by 60% in the last year and is on its way to achieve the million civilian jobs.

LIFE AT ADVERTO

Adverto Helps Bring Awareness For Men's Health

Throughout the month of November, Advertor's career site ambassadors will wear a mustache in celebration of Movember. The Advertorians are helping bring awareness to men's health issues to both job seekers and employers.

LIFE AT ADVERTO

Adverto Spooks Visitors With A Halloween Website Skin

Advertorians welcomed visitors to adverto.co with some spooky branding!!! Happy Halloween to all our friends whether looking for jobs or looking for talent!

PRODUCT RELEASE

Adverto Launches The Job Interest Visualizer In Beta

Adverto's Job Interest Visualizer aims to help employers assess the effectiveness of their talent acquisition campaigns by identifying the proximity of applicants to their physical locations by source and by device. The solution will open the door to testing new reach channels.

LIFE AT ADVERTO

Adverto Readies For Ride For Heart 2021

Advertorians will be hosting virtual mini events with friends and family members and will be taking on the ride, walk or run in support for the Heart & Stroke Foundation.

PRODUCT UPDATE

Adverto Releases Major Update To The CES Interactive Job Map

With the increase of remote jobs being published, Adverto revamped its Map-Based Job Search Experience by introducing a more robust search engine, many UI updates, and a special treatment for remote locations.

LIFE AT ADVERTO

Adverto Celebrates International Women's Day!

Join all Advertorians in challenging and calling out gender bias and inequality. Let us collectively celebrate women‘s achievements and help create an inclusive world. #ChooseToChallenge

PRODUCT RELEASE

Adverto Launches Seeker Traffic Booster For Seasonal Job Hiring Spree

Advertorians launched the Adverto Seeker Traffic Booster, a media-based solution aimed to augment candidate pipelines over a short period of time in response to a seasonal hiring spree, The ATB solution leverages native apply processes for greater engagement and higher ROI.

PRODUCT UPDATE

Adverto's Adaptive Career Site Design Delivers Staggering Performance

Advertorians produced the first adaptive career site with a tailored seeker experience by device including an app-like experience for smartphone devices. All the extra efforts were rewarded with a staggering improvement of bounce rates, engagement rates, and conversion rates.

ANNOUNCEMENT

Adverto's CES Generates 100,000 Applications To Staff Nursing Homes

In the midst of the current pandemic, Advertorians are proud of having helped staff Saber Healthcare's nursing homes by generating more than 100,000 job applications in 2020 through a combination of streamlined candidate experience and job distribution.

LIFE AT ADVERTO

Advertorians Wish You And Your Loved Ones Safe & Happy Holidays!

We're grateful to all our customers and partners, and wish you and your family happy holidays and all the best for 2021! #staysafe

PRODUCT UPDATE

Adverto Launches App-Inspired Mobile Card Design

Advertorians launched a brand new card-based mobile experience aimed to enhance seeker experience across all smartphone devices. In addition to optimizing space utilization, the new interface design aims to enhance operability and facilitate personalization and content flow.

ANNOUNCEMENT

Adverto Adds Adzuna As An Organic & Sponsored Job Channel

Adverto has built a partnership with Adzuna to help our clients reach a wide international audience of more than 10M monthly visitors. In addition to the organic visibility for all posted jobs, employers can sponsor key roles to increase the size and quality of their talent pool.

ANNOUNCEMENT

Adverto Exceeds Its Veteran Hiring Pledge

Announced on Nov 11th, 2019, Adverto’s pledge to publish 500,000 civilian jobs in 12 months has been surpassed by more than 25%. We’re thrilled about our achievement and thankful to more than 350 veteran-friendly employers! Happy Veterans Day!

PRODUCT UPDATE

Adverto Launches Gender Bias Decoder In Beta

Advertorians are currently testing a gender decoder tool to help address linguistic gender-coding often found in job descriptions. Built within the job creation module of the JMP Solution, the gender bias decoder flags words which may affect an employer's gender equality efforts.

PRODUCT UPDATE

Closed Captioning Services Offered For ADA Compliance

In an effort to comply with ADA guidelines related to recruitment videos, Adverto is now offering complimentary closed captioning services as part of the Adverto Videos Solutions.

PRODUCT UPDATE

Adverto Launches ADM, A Real-Time Solution Audit, In Beta Mode.

Advertorians successfully launched ADM Beta, our most anticipated real-time solution monitoring software, two weeks ahead of the 3-month production timeline. Over the next 5 weeks, Adverto's Tech Team will be monitoring and optimizing ADM prior to the official ADM launch.

LIFE AT ADVERTO

Adverto Celebrates Its 7th Anniversary... Virtually

Advertorians marked Adverto's 7th Anniversary by popping champagne, throwing confetti, and indulging in home-made cakes... behind computer monitors. We're planning to party twice as hard for Adverto's 8th birthday and for the pandemic's end! Wootwoot!

RESEARCH & DEVELOPMENT

Job Seekers' Satisfaction With Adverto's Careers EcoSystem Exceeds 97%!

Adverto's real-time reporting of job seekers' satisfaction with Adverto CES' candidate experience has recorded 3,812 thumbs up and 86 thumbs down. The anonymous responses are based on job seekers rating their experience with the CES after a deep dive into the solution.

PRODUCT UPDATE

Adverto Adds Appcast As A Programmatic Job Distribution Channel

Adverto has successfully added Appcast’s Programmatic Job Distribution to the Careers EcoSystem. In addition to having a new job distribution channel, employers who use any version of the Job Management Platform can now leverage Appcast’s Native Apply.

LIFE AT ADVERTO

Adverto Marks #BlackOutTuesday

We, Advertorians, firmly condemn racism and discrimination, and embrace equality, diversity, inclusion, and justice for all. We stand with you. #BlackOutTuesday

PRODUCT UPDATE

Veteran Hiring Gets a New Interface To Celebrate Memorial Day

In order to mark Memorial Day, Adverto released a new design to veteran-hiring.com along with new service offerings. Advertorians are still committed to meeting the 500,000 jobs pledge and will be doubling efforts to bridge the gap due to the pandemic.

PRODUCT RELEASE

Advertorians Successfully Launch CODEE V2, Adverto's Career Assistant Bot

Adverto released earlier today a new version of CODEE, its careers bot, which comes with a major UI update and a multitude of new features and improved functionality. Advertorians will closely monitor seekers' interactions with CODEE ahead of a year-end V3 release.

PRODUCT UPDATE

Adverto Introduces New Roles & Features To Its Job Management Platform.

The Advertorians finalized the Release of JMP 4.0 which boasts new employer roles and permissions, as well as new seeker features and functionality. JMP 4.0 will be released in Beta Mode and closely monitored prior to the official launch.

PRODUCT UPDATE

Adverto Completes ADM Project Definition Document & Starts Production

In an effort to optimize its data management practices, Adverto conceptualized an innovative solution to enhance its workflows, data optimization practices, and system monitors. Following the completion of a detailed PDD, Adverto's Tech Team kick started the Development Phase.

ANNOUNCEMENT

Adverto Maintains Business Continuity Amid Covid-19 Spread & Safety Concerns

In response to the spread of COVID-19, Adverto shut down temporarily its offices and set up all Advertorians to work remotely. We're maintaining business continuity for our customers, while ensuring the safety and well-being of all team members. #stayhome #stayhealthy

PRODUCT UPDATE

Adverto Videos Gets A Major Upgrade To Mark 1-Year Anniversary

A year after its launch, Adverto Videos received a series of user experience enhancements as well as new features and functionality. The solution now features employee reviews to add more authenticity to the content, as well as an improved video streaming technology.

LIFE AT ADVERTO

Adverto Rebrands For Valentine's Day!

To celebrate Valentine's Day and to express our gratitude for enabling us to do what we love, Advertorians re-skinned Adverto.co for the day and posted personalized messages in rotation. Thank you once again for fuelling our passion for talent solutions. Happy Valentine's Day!

PRODUCT RELEASE

Adverto Expands Its Job Distribution To Facebook.

Advertorians have successfully completed the integration of Adverto’s Careers EcoSystem with Facebook. Employers using Adverto’s streamlined application process can now distribute eligible jobs to Facebook and receive applications seamlessly.

PRODUCT RELEASE

Adverto Releases CES Job Alert Powered by AI & ML

Advertorians completed the development of an innovative job alert which leverages artificial intelligence and machine learning to deliver relevant jobs and stories to registered job seekers. Initial testing shows a 40% uplift in engagement compared to traditional job alerts.

PRODUCT UPDATE

Adverto Launches The Adverto Integrations Health Dashboard

In an effort to monitor thousands of concurrent external system integrations, the Advertorians built a software application which tracks in real-time the distribution of job postings and the processing of job applications with auto-generated alerts to speed up resolution time.

LIFE AT ADVERTO

New Year Celebrations!

In order to celebrate the end of a fantastic year and the beginning of a year filled with opportunities, the Advertorians will spend the holidays away from work. Adverto's offices will be closed the week of Dec 24th with the Support Team covering critical issues only.

PRODUCT UPDATE

Adverto Celebrates Veterans Day By Upping Its Veteran Hiring Objective

As we celebrate Veterans Day in the U.S. and Remembrance Day in Canada, the Advertorians pledge to double the number of listed job opportunities for veterans. By Nov 11, 2020 veterans will be able to use their MOC when searching more than 500,000 open jobs. Join us today!

PRODUCT RELEASE

Adverto Completes "Apply With Monster" Integration

In an effort to increase the number of applications from Monster, Adverto built a streamlined application process and integrated with Monster's quick apply feature, enabling job seekers to complete the apply process without leaving the job board.

LIFE AT ADVERTO

Happy Howl-o-ween!

There is surely some magic in the night when pumpkin glows by the moonlight….. Advertorians get together in wishing you a Happy Halloween!!!!

PRODUCT UPDATE

Adverto's "Featured Employers" Solution Gets A Makeover

Advertorians completed a major UX and UI enhancement to Featured Employers - Adverto's Index Of Top Employers - in an effort to adapt to new technologies, devices and platforms, and more importantly to seeker expectations. Reach out to us to help you boost your employer brand!

PRODUCT UPDATE

Google Reviews Added To Location Landing Pages

Adverto released an update to Location pages which included a new feature aimed to display Google Reviews for specific stores, restaurants, offices, nursing home, and other work locations.

MARKET RESEARCH

Adverto's CES Delivers 98% Job Seeker Satisfaction Rate!

Adverto's 6-month audit of job seeker satisfaction concluded with results which exceeded everyone's expectations. Between Jan 1 and Jul 31, 2019, 1,198 job seekers rated their experience with Adverto's CES as positive and 27 only as negative.

LIFE AT ADVERTO

Advertorians Celebrate 6-Year Anniversary

On the 4th of July, Advertorians gathered to celebrate Adverto's 6-year anniversary and recognize every team member's immense contribution to this milestone. Thank you to all our partners and clients for making our dream happen, and accompanying us along the way.

ABOUT ADVERTO

Adverto's Rebranding Effort Focused On Visualization Of Capabilities

Adverto launches its new brand identity capitalizing on key success points, and emphasizing on the strategic shift to large scale talent engagement solutions. In addition to its corporate brand, Adverto developed a new narrative around its Employer Brand to attract future talent.

PRODUCT RELEASE

Advertorians Analyze Seeker Engagement Ahead Of Launch Of Career Fair Solution.

Advertorians started collecting behavioral data as a final step prior to officially launching a tailored solution aimed to help employers promote their career events on and off-platform.

PRODUCT RELEASE

Adverto Launches New Feature To Track Job Seeker Satisfaction

In an effort to track seeker's satisfaction with the Adverto Careers EcoSystem, a new centralized web application was launched today to measure in real time ratings given by seekers across all our client sites. The first thorough analysis is scheduled for July 31st.

PRODUCT UPDATE

Veteran Hiring Undergoes Major Tech & User Experience Update.

Six months after its launch, Adverto's Veteran Hiring Solution gets a full makeover including a major technical update as well as a full redesign of its user interface. Check out the updates on veteran-hiring.com!

WORKING AT ADVERTO

Advertorians Achieve 100% Satisfaction Rate!!!!

Since the launch of Adverto's White Label Support Platform, Advertorians received an amazing 100% satisfaction rate! Congrats Champs!

PARTNERSHIPS

Adverto And ClearanceJobs Enter Agreement To Promote Veteran Hiring Initiatives

We're excited to work in close collaboration with the ClearanceJobs Team to help veterans transition into their civilian life. The Adverto Solution enables employers to position their veteran hiring efforts and enhance their job search experience.

Product Release

Adverto Launches The Most Anticipated JMP Release!

Adverto launched JMP 3.0, its most advanced job management platform to coincide with the launch of the Careers EcoSystem.

RESEARCH & DEVELOPMENT

Adverto and DHI Group Pilot A Job Distribution Solution

Advertorians are testing a job distribution solution built specifically for Dice and Clearance Jobs. The platform aims to help employers and staffing firms cross-post select jobs and track job views, applies, and hires when applicable. Contact us to be part of the pilot.

Market Insight

Adverto Produces Employer Brand Blog Series

Adverto's Employer Brand Consulting Team has officially launched a thought leadership blog series to educate organizations on the importance of employer branding.

PRODUCT RELEASE

Advertorians Complete Adverto Videos, An Innovative Recruitment Video Platform.

Earlier today, Adverto launched a new solution aimed to effectively promote recruitment videos. The platform addresses traditional limitations associated with social video platforms. Get in touch with us if you're still using YouTube for your recruitment videos.

LIFE AT ADVERTO

Adverto Conducts On-Site Career Site Photo Shoot

Advertorians directed a photo shoot session aimed to build an authentic and insightful career site solution for our client Creative Food Ingredients. Preceded by an in-depth analysis of CFI's Employer Brand, the photos captured team members in their work environment.

PRODUCT UPDATE

Adverto's Job Optimization Solution Reaches Production Stage.

Following the completion of the data architecture, Adverto's Tech Team started building the various functionality in anticipation of a roll-out of the Adverto job Optimization Solution in six weeks.

MARKET RESEARCH

Adverto's New Year / New Career Survey Generates 5,017 Responses.

Adverto's Job Seeker Survey Returned 5,017 Responses, providing a great insight into users' expectations when visiting career sites. As the team dissected open-ended responses, several features and enhancements have been identified and planned for release.

PRODUCT RELEASE

Adverto Launches Veteran Hiring Solution In Beta.

In an effort to help properly attract, engage, and retain veteran and veteran spouses, Adverto launched a new talent solution in a beta release.

Product Release

Adverto Releases AI-Powered Mobile Job Search

Adverto's UX and Dev Team implemented a total of 67 updates, marking the largest effort on a single interface. The new Adverto Mobile Job Search Experience delivers an unprecedented level of engagement. Get in touch with us to set up a demo.

LIFE AT ADVERTO

New Year - New Website

Advertorians started the year with a long-awaited launch of Adverto's new website based on the new brand attributes. From responsive design to accessibility enhancements, Adverto's new website aims to align the company's web presence with the team's technical capabilities.