10 Reasons To Ditch Your Corporate Career Site Immediately

A career site is a vital component of your company's talent acquisition strategy. It is a platform where potential candidates can learn what you do as a business, understand your company culture, and apply to your open job opportunities.

However, many employers still rely on their corporate careers pages as their primary source of information for job seekers. If you're one of these employers, it's time to reconsider since you may be delivering a poor candidate experience and hiking your talent acquisition costs.

Here are 10 reasons why you should ditch your corporate career site immediately and build a dedicated career site instead.

1. Limited Visibility:
   Corporate career pages are often buried deep within a company's website, making it difficult for job seekers to find them. This can result in a low number of job applications and missed opportunities to attract top talent. A dedicated career site provides greater visibility and makes it easier for job seekers to find and apply for available positions.
   
   
2. Poor User Experience:
   Corporate career pages are often not optimized for mobile devices, making it difficult for job seekers to access and navigate the site on their smartphones. In today's world, where the majority of job seekers use their mobile devices to search for jobs, a poor user experience can result in lost opportunities to attract top talent. A dedicated career site provides a seamless and optimized experience for job seekers on all devices.
   
   
3. Lack of Branding:
   Corporate career pages typically highlight the company's business identity which is tailored to an audience mainly composed of customers, shareholders and suppliers, making it difficult for job seekers to connect with your company's culture and values. A dedicated career site allows you to showcase your company's unique brand and culture making it easier for job seekers to understand what makes your company special.
   
   
4. Limited Functionality:
   Corporate career pages often have limited functionality, making it difficult for job seekers to search and apply for available positions. This can result in a low number of job applications and missed opportunities to attract top talent. A dedicated career site provides a range of functionality, including semantic search, location-based display of job opportunities, the ability to save and share jobs, and in some cases real-time updates on the status of job applications.
   
   
5. Outdated Information:
   Corporate career pages are often neglected and rarely updated, leaving job seekers with outdated information about your company and available positions. This can lead to confusion and frustration for job seekers, who may be interested in applying for positions that no longer exist. A dedicated career site ensures that information is up-to-date and accurate, providing a better experience for job seekers.
   
   
6. Lack of Employer Story:
   Corporate career pages often lack the ability to tell your company's story, making it difficult for job seekers to understand what makes your company unique and why they should want to work for you. A dedicated career site provides the ability to showcase your company's story, values, and culture, allowing job seekers to understand what it's like to work for your company and why they should consider joining your team. This can help you attract top talent that is aligned with your company's vision and mission.
   
   
7. No Personalization:
   Corporate career pages offer no personalization, making it difficult for job seekers to find the information that is most relevant to them. A dedicated career site provides a personalized experience, allowing job seekers to find information that is tailored to their needs and preferences which combines relevant content with relevant job opportunities.
   
   
8. No Engagement:
   Corporate career pages lack the ability to engage with job seekers, making it difficult to build a relationship with potential candidates. A dedicated career site provides the ability to engage with job seekers through features such as live chat, video interviews, and personalized email communications.
   
   
9. No Analytics:
   Corporate career pages do not offer the ability to track and analyze important metrics, the data is limited to number of visitors, time spent on the site, and offsite clicks. This makes it difficult to measure the success of your talent acquisition strategy. A dedicated career site provides robust analytics and reporting capabilities, allowing you to track and measure the success of your talent acquisition strategy by campaign, initiative, source, and recruiter effort.
   
   
10. No Integration: Corporate career pages are often not integrated with your company's applicant tracking system (ATS), making it difficult to manage and track job applications. A dedicated career site integrates with your ATS, providing a seamless and streamlined process for finding and applying to open jobs.
    

In conclusion, a dedicated career site offers numerous advantages over a corporate career page. From providing up-to-date information and a personalized experience to offering robust analytics and the ability to engage with job seekers, a dedicated career site is a must-have for any company looking to attract and retain top talent.

By ditching your corporate career site and building a dedicated career site, you'll be able to showcase your company's unique brand and culture, making it easier for job seekers to understand what makes your company special. You'll also be able to track and measure the success of your talent acquisition efforts, allowing you to continuously improve and refine your strategy.

So, if you're still relying on your corporate career site, it's time to make the switch and build a dedicated career site that will help you attract and retain top talent. Your company and your future employees will thank you for it.